How to Succeed in Marketing on Pinterest

by Wendy Chamberlain on August 10, 2015

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Pinterest, being a visual-oriented social networking platform, makes an effective marketing tool. Whether you are offering products or services, it is one platform worth using to gain traffic to your website and attract potential customers.

There are certain techniques you have to be aware of in order to take full advantage of Pinterest and ensure you achieve your business goals. The steps are easy to do and requires consistency moving forward to ensure success.


Repin Every Day

Being active on a daily basis is a must on Pinterest as it will help you get noticed. It is ideal that you repin to your board every day but make sure that you repin images that are only relevant to your industry. It should take you only a few minutes to do this.

Do a search using keywords to find the best content to repin. Also, check that the links of pins you are interested in are active and relevant. At least three up to six repins each day is good enough.

Pin on Weekends

It is also recommend to pin even on weekends but you don’t have to manually do this. You can use a scheduling tool for Pinterest such as Buffer, Tailwind or Viralwoot to publish your pins at the time you prefer.

It’s best to publish at least six pins on two or three of your boards on a weekend.

Follow Pinners

Do find time to follow pinners who belong to your niche. You can find them by by using the Pinterest search box and make sure to follow only those who are credible and genuine. Check their profiles and activities Pinterest first before deciding to follow them or not.

If possible, follow at least three to five pinners on a daily basis.

Comment on Pins

Engaging followers is another important step you need to do on a regular basis. Find relevant pins and like and comment on those that interest or inspire you. Keep in mind, however, to avoid any self-promotional comment.

Comments supported by updated data is also best to do. You can also include a link to online content relevant to the image being shared.

Giving your input in a conversation even just once a day will already go a long way.

Review Analytics

Don’t forget to review your Pinterest analytics each week. This will help you determine which of your images and boards are most popular among your followers. Review your repins, individual pins and click progress.

Take note of your best pins and boards and learn from them so you would know what to share in the coming days.

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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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