Pinterest Unveils Visual Search Tool

by Wendy Chamberlain on November 23, 2015

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Pinterest continues to grow and now has more than 100 million users worldwide. This visual-oriented platform is still widely used by women although more men are also joining the site.

Pinterest has been providing great inspiration to people looking for ideas for their projects or interested in starting a new hobby. Being a user-friendly site, the platform makes it easy for users to find what they’re looking for.

Now, this top photo-sharing platform makes it even easier to search for photos and ideas you don’t have the words to describe. In addition to its regular text search tool, Pinterest has added a new visual search tool. This is now available on the web and on your mobile phone.

How to Use the Search Tool

To use the search tool, first click on the photo you like. You will then see the visual search tool on the top right of the image. It looks like a crop icon.

Pinterest visual search tool 1

Tap on the search tool and you can then select the part of the photo you are most interested in. Next, you will be shown Pins similar to what you have highlighted. You can also filter your search results by topic so in that way, you will find what you’re really looking for.

Pinterest visual search tool 2

For example, you will find out the name of a decor if you zoom in on it on the photo that you are viewing. You may even find the location of the store where that item can be bought.

To get more results or Pins, simply resize your selection on the photo and move it around. Then just click the X on the top part of the image if you want go back to the original photo.

According to a Pinterest researcher, people use the platform to pursue their interests. These interests are in different stages – browsing, exploring, figuring out and knowing what they’re looking for.

Pinterest users who are browsing normally don’t have any goal in mind but are just looking for some inspiration. Those who are exploring might be looking for a new interest or planning to start a new project and would like to get some ideas. Those still figuring out what they’re looking for may not have a defined need but want to figure it out sooner. Finally, there are people who knows what they’re searching for and need it straight away.

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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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