Google Plus remains a strong platform with more than 300 million monthly active users today. Business of all sizes are now using it as part of their social media marketing plan.
For businesses, Google Plus has the existing pages and communities where organizations can reach out to their target audience. Recently, though, the people behind the platform introduced a redesigned Google+ that puts priority on communities and collections.
The communities feature alone attracts 1.2 million people each day while the new collections feature is also growing at a fast pace. The Google+ team noted that these two features are now where people from the different parts of the world are discovering and sharing their interests.
The fully redesigned platform also promises to be simpler yet mobile-friendly. This means that whether you’re using an Android or iOS device, you will enjoy a fast and consistent browsing experience regardless of your screen size.
Communities
The Google+ Communities is Google’s version of a group or forum designed to bring people together depending on their interests. It is a place where users can ask questions, make comments or share content related to a particular topic. Topics range from science, animals, development, real estate and many more.
Communities are great for finding people who share your interest or passion for a particular organization. You can share it publicly or choose to make it private. You can also invite people to join your community while others who may find your group can also request to join.
To make your community stand out, make sure to include a photo and include a description in the About section of the page.
Collections
Collections, on the other hand, allow users to group their posts based on topics. Each collection is focused on a particular topic thereby making it easy for people to organize posts according to their interests. Every collection can be shared publicly, privately or only with a set of people.
When creating a Collection, you will be asked to provide a name and who you want to share it with. After the collection is created, you can continue to customize it by changing the top image and color of the band at the bottom part.
For the cover photo, the appropriate size is 1080px wide by 607px tall. Take note, however, that the top and bottom parts of the image will be cropped out or remain hidden unless a user clicks on the cover.
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By Wendy Chamberlain
Copyright 2015 Savvy Web Women Pty Ltd
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Wendy Chamberlain is the founder of www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit www.wendymoore.net.
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