How to Use Facebook Live In Your Marketing Campaign

by Wendy Chamberlain on August 21, 2017

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Businesses today have various choices when it comes to doing marketing campaigns online. On social media alone, they can can engage with their target audience in real time and they can do this in different ways.

One of the most recent marketing tools available on Facebook that business owners can take advantage of, is the live video streaming feature. Through Facebook Live, they can broadcast anytime and anywhere they want such as during an event or any important activity they are attending relevant to their business.

Go Places

With Facebook Live, it’s possible to go places and involve your audience in any activity that you are doing while on broadcast. This is a great way to bring your audience to places they have not visited and show them the sights there.

Real estate agents, for example, can go live while attending property auctions. Those attending conferences and trade shows, whether interstate or abroad, can also do the same. This way, their followers can see what’s happening at the location and even find out the result right away.

Do an Interview

Another option is to interview an expert in your niche. This can be done in a casual manner or you can do one similar to a talk show.

Doing an interview will be more engaging as more opinions are shared online via live streaming. You can even entertain questions from your viewers if you like to make the discussion more interesting and interactive.

Do a Tutorial

The live feature of Facebook can also be used to do a tutorial such as of a new product. For example, those launching a new product can show their followers the real size of the item and how it should be used. Those launching an app or a website can also broadcast the ways to use the application or navigate the site.

An important point to remember is to always promote your broadcast early on to inform your followers ahead of time. This will ensure that you have more viewers at the time of your broadcast.

Also, don’t hesitate to go live during the entire event instead of just broadcasting for a few minutes. Facebook actually recommends longer broadcasts as this allows your followers to learn more about your content. Facebook Live allows broadcasts in segments lasting for up to four hours.

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By Wendy Chamberlain
Copyright 2017 Savvy Web Women Pty Ltd


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Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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